Let me set the scene…..
It was 2001 -2007….the days where the standards of fashionable living was set by these broads…….
The days when you couldn’t step out the house unless all your clothing had a name and your shoes were made by some man who’s name you couldn’t pronounce. The days when the mere idea of stepping foot into a Target or Payless was worthy of getting you sent into exile.
Now flash forward to present day and you awaken to the oddest happenings. You turn on the tv and you see
Target commercials where it’s “cool to be a Frugalista”.( Frugalista? I remember when frugal was the equivalent of a curse word.) You start to see more Payless and JCPenney commercials than you could ever remember or you hear that Vera Wang has a line at
Kohls, Anna Sui is collaborating with
Target, or Jimmy Choo is bringing their collection to
H&M
WHAT GIVES! WHAT GIVES! What is this crazy world we have awakened to!?!?!
Well, don’t be alarmed my friends. It would seem that the rest of the world is catching up to what most of us already knew. Style is about taste, not price. For years television and other media encouraged us to go into debt for that all-exclusive handbag or $700 shoes. Now that the world is cutting back on the unnecessary items, those high-end designers are realizing that most of the world really couldn’t afford that stuff in the first place. Not that it wasn’t a quality product but, more often than not, it was WAY overpriced. Now the tide has turned and high-end designers are trying to appeal to those that, for years, they forgot.
The reality is that there are many more Targets, JCPenneys, Kohls, etc. than there are high-end boutique shops or department stores like Macy’s, Bloomingdales, Neiman Marcus, etc. In Manhattan, for example, there is 1 Saks, 2 Bloomingdales, 1 Bergdorfs, and 1 Macys but
10 H&M’s and
20 Payless locations. It may be a cheaper product but volume is clearly making up the difference. If they are selling in big volumes that means that there are tons more people willing to spend money in these places than in more expensive department stores. The other part of the reality is that if you don’t plan to wear something more than 1 season you don’t want to spend that much money on it.
So where do you fall into the fray? Where have you been shopping lately?
Suddenly it’s cool to be cheap
Let me set the scene…..
It was 2001 -2007….the days where the standards of fashionable living was set by these broads…….
The days when you couldn’t step out the house unless all your clothing had a name and your shoes were made by some man who’s name you couldn’t pronounce. The days when the mere idea of stepping foot into a Target or Payless was worthy of getting you sent into exile.
Now flash forward to present day and you awaken to the oddest happenings. You turn on the tv and you see Target commercials where it’s “cool to be a Frugalista”.( Frugalista? I remember when frugal was the equivalent of a curse word.) You start to see more Payless and JCPenney commercials than you could ever remember or you hear that Vera Wang has a line at Kohls, Anna Sui is collaborating with Target, or Jimmy Choo is bringing their collection to H&M
WHAT GIVES! WHAT GIVES! What is this crazy world we have awakened to!?!?!
Well, don’t be alarmed my friends. It would seem that the rest of the world is catching up to what most of us already knew. Style is about taste, not price. For years television and other media encouraged us to go into debt for that all-exclusive handbag or $700 shoes. Now that the world is cutting back on the unnecessary items, those high-end designers are realizing that most of the world really couldn’t afford that stuff in the first place. Not that it wasn’t a quality product but, more often than not, it was WAY overpriced. Now the tide has turned and high-end designers are trying to appeal to those that, for years, they forgot.
The reality is that there are many more Targets, JCPenneys, Kohls, etc. than there are high-end boutique shops or department stores like Macy’s, Bloomingdales, Neiman Marcus, etc. In Manhattan, for example, there is 1 Saks, 2 Bloomingdales, 1 Bergdorfs, and 1 Macys but 10 H&M’s and 20 Payless locations. It may be a cheaper product but volume is clearly making up the difference. If they are selling in big volumes that means that there are tons more people willing to spend money in these places than in more expensive department stores. The other part of the reality is that if you don’t plan to wear something more than 1 season you don’t want to spend that much money on it.
So where do you fall into the fray? Where have you been shopping lately?