This past weekend I  traveled to middle America (Cleveland) to visit my parents.  In the 2 days there I ate really well, got a pedicure w/Mamacita and Bill (mom & sis for those that don’t know), went to Jo-Anns, and  made 2 trips to Target. Did I ever tell you how Target is my happy place? Having a bad …go to Target. Having a good day…go to Target.  But I digress….

Anyway… on Sunday I had to stop in to pick up some things for my father and stumbled upon the opening day of Liberty of London at Target .  I became aware of Liberty of London a few years back as a hybrid department store with a lot of items from their own brand.  Kind of like an upscale Target.  (My bad. I was misinformed. It’s a high end department store.) One of their signatures is their floral prints.  Interesting but not really my thing.

There was a lot of hype surrounding this collaboration between LoL & Target so I took a few stealthy camera phone pics to chronicle what I saw.

I only made it to 2 pics before I lost the desire to take more.  Here’s the thing…  LoL prints, in my opinion only, are a weird cross between Laura Ashley floral sweetness
and a bad psychedelic acid trip

After 2 pics, I was either A.) tired of looking at the prints B.) realized I was too old for the actual cuts/styles & color combos of the clothing, or that C.) the fabrics & dyes are of a much lesser quality than the LoL fabrics that go for $25-35/yard at the fabric stores. I do think the prints & colors were better served in the housewares section.

If you get a chance, stop by Target and take a look for yourself.  It may be your thing.  If not, then can always stock up on the fun $2 knee-high socks like the ones my sister bought me.



4 Responses to “In The Stores: Liberty of London @ Target”

  1. Sarah H says:

    I love Target. I think their LOL are much like the Jean Paul Gaultier for Target. Interesting but much lower end.

  2. Sahara says:

    Hi! Having been to Liberty of London––no, they are NOT an upscale Target. You can get a few things inexpensive, but not much. Liberty goes back very far, and many of their prints are 100+ years––I own a couple. Go to http://www.liberty.co.uk/fcp/content/AboutLiberty/content.

  3. Saun says:

    I have definitely been misinformed about the expensiveness of Liberty of London. Thanks for letting me know that. I’ll check out the site and the prints. Maybe I’ll see something I like.

  4. fawn says:

    Blark, I totally agree with your assessment. If Laura Ashley left the sorority house and got really messed up on shrooms, you’d have the new Target LoL line. Ick!

Leave a Reply