This past weekend I traveled to middle America (Cleveland) to visit my parents. In the 2 days there I ate really well, got a pedicure w/Mamacita and Bill (mom & sis for those that don’t know), went to Jo-Anns, and made 2 trips to Target. Did I ever tell you how Target is my happy place? Having a bad …go to Target. Having a good day…go to Target. But I digress….
Anyway… on Sunday I had to stop in to pick up some things for my father and stumbled upon the opening day of Liberty of London at Target . I became aware of Liberty of London a few years back as a hybrid department store with a lot of items from their own brand. Kind of like an upscale Target. (My bad. I was misinformed. It’s a high end department store.) One of their signatures is their floral prints. Interesting but not really my thing.
There was a lot of hype surrounding this collaboration between LoL & Target so I took a few stealthy camera phone pics to chronicle what I saw.
I only made it to 2 pics before I lost the desire to take more. Here’s the thing… LoL prints, in my opinion only, are a weird cross between Laura Ashley floral sweetness
and a bad psychedelic acid trip

After 2 pics, I was either A.) tired of looking at the prints B.) realized I was too old for the actual cuts/styles & color combos of the clothing, or that C.) the fabrics & dyes are of a much lesser quality than the LoL fabrics that go for $25-35/yard at the fabric stores. I do think the prints & colors were better served in the housewares section.
If you get a chance, stop by Target and take a look for yourself. It may be your thing. If not, then can always stock up on the fun $2 knee-high socks like the ones my sister bought me. 



I love Target. I think their LOL are much like the Jean Paul Gaultier for Target. Interesting but much lower end.
Hi! Having been to Liberty of London––no, they are NOT an upscale Target. You can get a few things inexpensive, but not much. Liberty goes back very far, and many of their prints are 100+ years––I own a couple. Go to http://www.liberty.co.uk/fcp/content/AboutLiberty/content.
I have definitely been misinformed about the expensiveness of Liberty of London. Thanks for letting me know that. I’ll check out the site and the prints. Maybe I’ll see something I like.
Blark, I totally agree with your assessment. If Laura Ashley left the sorority house and got really messed up on shrooms, you’d have the new Target LoL line. Ick!