Anyway… on Sunday I had to stop in to pick up some things for my father and stumbled upon the opening day of Liberty of London at Target .  I became aware of Liberty of London a few years back as a hybrid department store with a lot of items from their own brand.  Kind of like an upscale Target.  (My bad. I was misinformed. It’s a high end department store.) One of their signatures is their floral prints.  Interesting but not really my thing.

There was a lot of hype surrounding this collaboration between LoL & Target so I took a few stealthy camera phone pics to chronicle what I saw.

I only made it to 2 pics before I lost the desire to take more.  Here’s the thing…  LoL prints, in my opinion only, are a weird cross between Laura Ashley floral sweetness
and a bad psychedelic acid trip

After 2 pics, I was either A.) tired of looking at the prints B.) realized I was too old for the actual cuts/styles & color combos of the clothing, or that C.) the fabrics & dyes are of a much lesser quality than the LoL fabrics that go for $25-35/yard at the fabric stores. I do think the prints & colors were better served in the housewares section.

If you get a chance, stop by Target and take a look for yourself.  It may be your thing.  If not, then can always stock up on the fun $2 knee-high socks like the ones my sister bought me.